The Rockin' HIT Sales Briefing (2-Min Trailer)
Rockin' HIT Sales Podcast
Rockin’ HIT Sales cuts through the noise of Health IT go-to-market with real conversations about how deals actually get done in healthcare.
Hosted by David Hacker from Elevate HIT Sales, the podcast features healthcare executives, policymakers, and industry operators sharing firsthand insight on pilots, governance, risk, and scaling inside provider organizations. New episodes drop every two weeks, with a short break around VIVE & HIMSS. Listen wherever you get your podcasts—Apple Podcasts, Spotify, YouTube, and all major platforms.
Rockin' HIT Sales Episode Catalog
Standards That Scale: Building healthcare AI that’s testable, reliable, and safe with guest Ram Sriram
The MEDDPICC® Portfolio Audit
Executive Summary
Most VC and PE firms assess sales performance through lagging indicators—ARR, win rate, CAC. While helpful…
Founder-Led Sales Can’t Scale – When and How to Build a Repeatable GTM Engine
In the earliest stages of a Health IT start up, no one sells better than the founder. You know the vision, the product, the…
The Sales Playbook Your Investors Wish You Had
In Health IT, where sales cycles are long, stakeholders are fragmented, and enterprise buyers demand proof—not promises…
"Investor-Grade" Sales Playbook
Executive Summary
In Health IT, where sales cycles are long, stakeholders are fragmented, and enterprise buyers demand proof—not promises…
Clinical Champions and Political Landmines – Navigating Stakeholder Dynamics in Provider Sales
In Health IT, great products don’t win deals—people do. Especially the right people on the inside. That’s why understanding…
Hard Listening – The Underrated Superpower in Health IT Sales
In Health IT sales, reps are trained to present, persuade, and close. But what separates top performers from the rest isn’t…
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Health IT Budgeting 101 – How Hospitals Actually Buy (and Why It’s Slower Than You Think)
To sell effectively into healthcare, you must understand how hospitals think about money—and how slowly that thinking moves…
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Selling Change – Why Change Management is Often the Missing Variable in Most Health IT Sales Strategies
Healthcare organizations don’t just buy technology—they adopt change. And without a structured, supported path to adoption…
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The Cost of “Maybe” – How Indecision Kills Pipeline Confidence in Health IT Sales
In early-stage Health IT sales, “Maybe” is the most expensive word in the funnel. It’s not a rejection, not a win—just a slow…
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The Cost of a Bad First Sales Hire — And How to Avoid It
Hiring your first AE or VP of Sales is one of the most important—and riskiest—moves a Health IT startup can make. Get it…
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