About David Hacker & Elevate HIT Sales
Specialized Sales Execution for Healthcare Technology
A MEDDPICC®-certified training and advisory firm dedicated exclusively to Health IT. We provide enterprise-grade sales enablement, go-to-market execution, and revenue optimization tailored to the unique dynamics of selling into hospitals, IDNs, and provider networks.
A Legacy of Excellence
Elevate HIT Sales was founded by David Hacker, CPHIMS, a MEDDPICC® Certified Trainer with more than 30 years of experience in healthcare technology, operations, sales and go-to-market leadership.
Director Spotlight: David Hacker
David Hacker is the founder and Director of Elevate HIT Sales, where he helps early- and growth-stage Health IT companies build more disciplined, scalable, and predictable go-to-market organizations.
As a CPHIMS-certified healthcare technology leader and MEDDPICC® Certified Trainer, David brings a perspective shaped by both sides of the Health IT buying equation: understanding the realities inside healthcare organizations and the commercial challenges vendors face when trying to earn, expand, and scale provider relationships.
His work focuses on helping Health IT companies strengthen go-to-market strategy, sales execution, MEDDPICC® adoption, revenue processes, investor readiness, and the transition from founder-led selling to a repeatable commercial model.
David Hacker, CPHIMS, brings more than 30 years of experience across healthcare delivery, Health IT, sales leadership, and go-to-market strategy. His career began in hospital administration, giving him firsthand experience with the operational realities, competing priorities, and decision-making environments healthcare technology companies must navigate when selling into hospitals and health systems.
He later moved to the Health IT vendor side, where he built and led sales and go-to-market initiatives for healthcare technology companies ranging from early-stage organizations to rapidly scaling businesses. His experience includes developing sales processes, building pipeline and revenue engines, hiring and leading sales teams, implementing MEDDPICC®, and helping organizations move from founder-led selling toward scalable, repeatable commercial execution. That combination of provider-side and vendor-side experience shapes Elevate HIT Sales’ practical approach to helping Health IT companies sell more effectively into complex healthcare organizations.
David now helps Health IT teams align sales strategies with what hospital buyers actually care about: clinical impact, risk mitigation, and sustainable value.
“I help Health IT teams win complex deals by aligning smarter GTM strategy with what healthcare buyers actually need. Sales gets easier when your approach is rooted in how hospitals really buy.”
Connect with David directly:
Host of Rockin’ HIT Sales
David is also the host of Rockin’ HIT Sales, a podcast focused on the realities of selling healthcare technology into hospitals and health systems. Through conversations with health-system and provider executives, he explores how healthcare technology is evaluated, purchased, implemented, adopted, and ultimately scaled.
These discussions give Health IT companies direct insight into the priorities, risks, and decision-making criteria shaping provider buying behavior—and reinforce the practical, provider-informed perspective David brings to Elevate HIT Sales.
Rockin' HIT Sales Podcast Page
What Makes Us Different
Exclusive Focus on Health IT
We serve only Health IT companies. That means every insight, every tactic, and every playbook is built specifically for this space.
Experience That Matches the Mission
With 30 years in Health IT sales and leadership, our approach reflects how deals are actually closed—not how someone theorizes they should be.
Certified and Credentialed Expertise
MEDDPICC®-Certified Trainer. CPHIMS and AI/ML Healthcare Certified by HIMSS. Grounded in methodology, informed by clinical and operational realities.
Built for Startups and Growth-Stage Teams
Whether you're pre-revenue or scaling fast, we provide flexible support that meets your stage, resources, and speed.
How We Work
Every client engagement begins with a clear understanding of your current sales maturity, product-market fit, and target buyer dynamics. From there, we co-create a strategy that’s both tailored and actionable. We offer:
⮞ Virtual consultations for rapid alignment
⮞ Customized training built on MEDDPICC® and real-world Health IT deal cycles
⮞ Advisory that scales with your growth
⮞ Hands-on support for RevOps, market development, and sales execution
⮞ Ongoing enablement through workshops, coaching, and performance metrics
Serving Clients Nationwide
Let’s elevate your Health IT sales strategy—starting now. Contact us today for a consultation.