Rockin' HIT Sales Podcast
Designing With Nurses, Not For Them: A Playbook for Health IT Founders
Hiyam M. Nadel, MBA, RN, CCG, is the Director of the Center for Innovations in Care Delivery at Massachusetts General Hospital (MGH). She is a nurse leader specializing in clinical innovation, operational transformation, and healthcare technology.
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Episode Summary
In this episode of Rockin’ HIT Sales, David Hacker sits down with Hiyam Nadel of Mass General for a practical conversation on why Health IT companies need to build with frontline clinicians, not simply sell to them.
Hiyam explains how her team captures pain points from the frontline, crowd-sources ideas, prioritizes the problems that matter most to staff, and helps move selected concepts into further development, piloting, and potential scale.
The discussion also explores what vendors often misunderstand about nursing workflow, why implementation can make or break even a strong product, and why Health IT companies should involve nurses early when validating the problem, shaping the roadmap, and testing whether a solution fits into real care delivery.
If you build, sell, or invest in Health IT solutions used by nurses or frontline care teams, this episode is a clear reminder: workflow fit, co-design, and honest problem validation matter more than polished marketing.
What You’ll Hear in This Episode
- Why frontline nurses are essential to Health IT innovation
- How Mass General identifies and prioritizes real-world care delivery problems
- What vendors often misunderstand about nursing workflow and implementation
- Why co-development helps companies validate problems before building solutions
- How pilots should account for governance, legal, IT, integration, and adoption realities
- Why involving nurses early can determine whether a product is embraced, adopted, and scaled
3 Brief Takeaways
About the Guest
Hiyam Nadel leads frontline innovation efforts at Mass General, helping clinicians turn real-world care delivery problems into practical solutions that can be tested, developed, and scaled.
Her work focuses on giving frontline nurses and care teams a formal pathway to surface pain points, shape ideas, validate workflows, and participate directly in innovation. In this conversation, she brings a practical health system perspective on what vendors need to understand if they want their products to be embraced by nurses, adopted into workflow, and scaled in a way that actually improves patient care.Transcript
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