Where Provider Reality Meets Health IT Go-To-Market

Practical, 20-minute briefings for Founders, GTM Leaders, and Investors.

The Mission
No hype. No 60-minute monologues. Just candid conversations with the rockstars who actually sit in the room where purchasing decisions happen. We bridge the gap between building a product and actually landing it inside a provider organization.

What We Tackle

• The Pilot Trap: Why promising pilots fail to scale and what it takes to get to "Yes."
• C-Suite Intelligence: How CEOs, CFOs, and Chief Medical Officers evaluate AI risk and workflow impact.
• The GTM Motion: Building a sales strategy that stands up to the hard questions of a steering committee.

The Headliners
Hear from industry leaders including Dr. Barry Katzen (Baptist Health), Steve Posnack (HHS/ONC), and Robin Damschroeder (Henry Ford Health).