The Rockin' HIT Sales Briefing (2-Min Trailer)
Rockin' HIT Sales Podcast
Rockin’ HIT Sales cuts through the noise of Health IT go-to-market with real conversations about how deals actually get done in healthcare.
Hosted by David Hacker from Elevate HIT Sales, the podcast features healthcare executives, policymakers, and industry operators sharing firsthand insight on pilots, governance, risk, and scaling inside provider organizations. New episodes drop every two weeks, with a short break around VIVE & HIMSS. Listen wherever you get your podcasts—Spotify, Apple Podcasts, YouTube, and all major platforms.
Rockin' HIT Sales Episode Catalog
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AI Governance in the Real World: What Vendors Need Before Provider Review
What is one thing AI companies should stop saying or doing when talking to a health system?
Released June 17, 2026
Why Great Health IT Fails Without Great Change Management
To get you Health IT solution signed, what has to happen earlier in the sales motion to make sure it actually gets adopted?
Released: June 3, 2026
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Why Clinical AI Dies in Pilot: From Impressive Demo to Hospital-Ready System
What separates a clinical AI demo from a hospital-ready system — and why do RAG, evidence grounding, PHI data flow, auditability, and architecture matter before provider deployment?
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Bonus Episode: Connecting the MEDDPICC® Dots From Our Guests
A practical bonus episode connecting MEDDPICC® to what provider leaders have told us about how health systems really buy, approve, and scale Health IT.
Released: May 13, 2026
Designing With Nurses, Not For Them: A Playbook for Health IT Founders
How can Health IT companies design with frontline nurses early enough to build products that get adopted, scaled, and trusted inside real care delivery workflows?
Released May 6, 2026
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Standards That Scale: Building healthcare AI that’s testable, reliable, and safe
Why do AI measurements and standards matter more than models? Ram explains in this episode.
Released: April 22, 2026
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Inside GPOs: How Health IT Actually Gets Evaluated and Purchased
How do GPO's review digital health solutions? James pulls back the curtain and provides the answers.
Released: April 8, 2026
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How CFOs Evaluate Health IT: Value, Risk, and the Business Case That Wins
Want to know how financial leaders assess HIT investments? Robin breaks down that process.
Released: March 25, 2026
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Interoperability, AI, and Policy: What Health IT Builders Need to Know Now
How can Health IT and healthcare AI companies stay ahead of ONC and HHS policy requirements without slowing down product innovation or go-to-market momentum? Steve walks through this.
Released: February 25, 2026
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Why Health IT Pilots Fail to Scale: How to Design Ones That Do
Why do so many Health IT pilots succeed on paper—but never scale? Dr. Katzen unpacks this topic.
Released: February 11, 2026
Backstage & Soundcheck Episodes
