Posted in May, 2025
In Health IT, great products don’t win deals—people do. Especially the right people on the inside. That’s why understanding …
In the earliest stages of a Health IT startup, no one sells better than the founder. You know the vision, the product, the …
In Health IT sales, reps are trained to present, persuade, and close. But what separates top performers from the rest isn’t …
To sell effectively into healthcare, you must understand how hospitals think about money—and how slowly that thinking moves. …
In Health IT sales, risk aversion runs deep. Long procurement cycles, committee-based buying, and mission-critical operations …
Healthcare organizations don’t just buy technology—they adopt change. And without a structured, supported path to adoption, …
In early-stage Health IT sales, “Maybe” is the most expensive word in the funnel. It’s not a rejection, not a win—just a slow …
Hiring your first AE or VP of Sales is one of the most important—and riskiest—moves a Health IT startup can make. Get it …
Selling into healthcare is one of the most complex sales environments in enterprise software. Long sales cycles, …
Investors don’t just want vision—they want proof of repeatability. In Health IT, where sales cycles are long, …
